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| Top 10 Benefits Of Content Marketing |
Content marketing is a type of marketing focused on creating and distributing valuable, relevant content to a clearly defined targeted audience to reach and engage more quality leads and customers.
Today, we’re going to talk about the top 10 benefits of content marketing to help you understand how valuable this marketing strategy can be for your business.
1.Content Marketing Drives More Sales :
If you have a lot of traffic on your site, that's a good thing. But if you can't convert that traffic into your product sales, then coming traffic is meaningless. There are many factors that depend on converting traffic to sales.
Depending on the nature of the product, the product is a small amount of product(like a biscuit), or a long amount of product(like a car, motorcycle)
Most people will not agree to buy your product for the first time Or will not accept. Because they won't trust your product.
They will verify your brand, verify the product, then feel motivated to buy your product. And content marketing fills this space. Content marketing helps build trust with your customers.
Before buying a product or service, the buyer depends on many stages, based on which the buyer buys a product or service.
I took the graph from HubSpot's website and showing it here.
Before purchasing, when people think that they have a problem and that problem needs to be solved. And finding the solution to that problem. so the buyer is in the awareness stage.
When a buyer takes a lot of time to research and comparison for the best result. So the buyer is in the consideration stage.
And the decision stage is a stage where the buyer thinks it is the best solution for him and then he makes a purchase.
Through content marketing, the three stages of the need of buyers or customers can be satisfied. and through it, we can grow your business more.
What can we do for the awareness stage?
We can make videos on YouTube, publish articles on the blog, explain things through infographics Or through quizzes we also satisfy the customer’s needs.
What can we do for the consideration stage?
We can provide a variety of newsletters and webinars.
What can we do for the decision stage?
We can offer all the things that help customers make decisions Such as case studies, demo, testimonials, and reviews.
2.Because Google-like New, Unique, Informative Long Word Content :
If you have a website with good structure and after doing all the technical SEO, the page may not come in google ranking.
But by providing more and more content through content marketing, the site can end up in google ranking.
Previously, Google used to prefer only text content. But now times have changed. Now a blog post needs to have text content, video content, and image content.
Google now prefers these three things for Every blog post.
Moreover, Google sees some more things.
Is the content unique?
How long is the content, How much information is providing to the visitor,
Whether the content is being updated regularly basis (6month or 1 year)
In short, the content has to be easy and easy to understand and easy to read, and not too old.
Google also prefers long useful content. Neil Patel has published an article about this.
3.Increase Domain Authority :
You have to write more content. You have to write long word content, you have to write higher quality content, then the authority of Your website will increase.
People will trust the website more, as a result, the trust will grow in people.
Domain Authority cannot be extended in one day. It is a very long lengthy process.
If the content earns more inbound links from external sources, The authority of your website will gradually increase.
So more content needs to be produced. Quality content needs to be produced.
It is possible to increase domain authority through content marketing.
Moz has published an article about this in their blog.
4. Increase Referral Traffic :
It is possible to increase referral traffic through content marketing. Providing high-quality content to a high-quality website through the Guest post and providing a link to the website there will get thousands of traffic from there.
If you look at the previous points and will see, I have discussed every point well. For Example, I have attached some blog posts link there. This attached blog post link works to increase referral traffic to that particular website.
Similarly, if someone gives your blog post link as an example in his/her blog post, in that case, there will be an ‘ increase referral traffic’ for your website.
5. Boost Seo And Traffic :
It is possible to increase the SEO and traffic of the website through content marketing.
SEO can never be won without good high-quality content. Content is very important for SEO.
In fact, effective content creation is a pillar of organic search.
After doing proper SEO and technical SEO, should sit quietly and wait? Of course not. You need to produce more high-quality content. You have to produce useful content that will give the answer to the searcher's question.
As a result, Google will reward your website a better ranking.
Also if you get a backlink from a high-quality website Or if you get a backlink from a trusted blog, Your website’s trust in Google grows even more.
However, these must be legal, no illegal activity can be done. You can't buy paid links from any external website.
Nowadays most of the companies have developed, these companies which, if you gave some money, create backlinks for your websites. Google easily detects all those backlinks, and Google punishes them.
So you should try to generate organic backlinks without buying backlinks.
You need to create high quality and user-friendly content, which is useful for the user.
Either today or tomorrow you will be rewarded in Google and Google will position your site in Better Ranking.
6. Create Brand Awareness :
It is possible to create brand awareness through content marketing. However, it is not a very simple process. It's a lot of challenges. We can create brand awareness through many steps.
First, you need to understand your audience and target audience.
You need to know, Where they waste/spends the most time online.
Then keeping in mind the target audience, a content strategy must be created.
In all content, Real-time touches mean… give real-life examples. So that the Visitor can directly relate to what you are trying to say.
The story has to be given where it is needed in the content.
If necessary, make the video content to explain the thing.
You have to make a schedule according to the audience and we have to publish the content according to that schedule.
If necessary, add a newsletter.
We need to promote our content through social media. For example, we need to promote the content by building your brand through Facebook, Twitter.
This way brand awareness can be created and increased.
7. Content Marketing Is Cost-effective :
If you waste most of your money on advertising or social media marketing. Then it's time to change your strategy.
According to Blockthrough’s 2020 PaigeFair Adblock report, over 763 million devices globally block ads.
Nowadays, traditional marketing is almost closed/gone. The only way to connect customers with the brand is through content marketing online.
Content marketing is very cost-effective. Content marketing provides a better ROI.
You need to produce better content and useful content on a regular basis. (daily, weekly, monthly)
The first few months will not be so much growth, You will start growing after a few months. And in the next few months, you will see the actual/real results.
Content marketing is not very expensive, it is safe, Anyone can come into this industry.
So start investing in content marketing from today.
If you want to get more traffic, a higher conversion rate, build good relationships with customers then You have no other option, except content marketing.
8. Increase Social Media Followers :
Not all people are the same. Everyone's choice is different. Everyone's needs are different.
Some People love to read a blog post, Subscribe to the newsletter to get the next article in the future.
Some People love seeing posts on social media and subscribes to social channels on social media or Likes the social page to get the next update.
Posts can be easily shared on social media. So it is possible very easily to increase the number of followers.
9.Content Marketing Builds The Conversation :
One of the major benefits of content marketing is that it helps businesses get more conversions.
Research has shown that those who consistently produce content have six times higher conversion rates than normal conversion rates.
But sadly, most businesses do not focus on content marketing.
Content marketing is a short term investment and long term gain.
10.Content Marketing Provides Compounding ROI :
Better ROI is possible through content marketing.
However, I have already discussed that it is not possible to grow fast in content marketing. It is a real business in the long run.
If you want to grow in content marketing, you have to produce content consistently and continuously for at least six to eight months, then you can see the results.
I am explaining through an example,
producing content continuously and consistently ….. after six months,
Suppose, any one of your website content ……such as "what is Digital Marketing?" and it is ranking in the top position of google. The monthly search volume of the “what is digital marketing?” keyword is one million.
You can show your brand yearly in front of 12 million people.
Let's say you get five to six million annual website visitors per year For ranking only one post.
This will increase the trust of your website, Visitors of your website, The authority of your website, Conversion rate of your website.
The more content of your website that They will gradually start to rank After a while.
You can also get a lot of backlinks from external sources.
So it is possible to get a better ROI through content marketing.
Other benefits of content marketing…
11.Good content helps you build stronger customer relationships.
12.Content marketing can assist you to create a personal connection.
13.Give life to your brand
14.Help consumers discover new products and solutions
15. Higher visibility in search engines.
16.Creates loyalty and trust, with both your current customers and prospects
17. content marketing educates your customers.
18.Content marketing can help you bring in unexpected customers.
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